Action Medical Research works with a wide range of companies who understand the value of supporting vital medical research. This support can take many forms to bring tangible benefits to your company, from employee fundraising and sponsorship to recycling and cause-related marketing partnerships.
There are many benefits you can expect from a relationship with Action Medical Research, depending on the kind of activity you choose, such as:
- a great PR story
- positive association with a highly motivating cause
- demonstrating your commitment to corporate social responsibility
- enhancing staff morale, teamwork and internal communications
- differentiating your company from your competitors
- increasing your brand awareness
- providing access to our mascot Paddington Bear.
Employee fundraising is a great way to give your staff the chance to have fun, get creative, build relationships via teamwork and improve internal communications. The emphasis is on fun in the name of a good cause.
Your staff can take part as individuals or teams in activities all around the country and abroad — from sponsored runs, walks, bike rides and treks to team events and balls. We can even work with you to create exclusive bespoke events.
We are experienced at working hand-in-hand with organisers of award ceremonies and company balls to incorporate a fundraising element into proceedings. We can assist with sourcing raffle and auction items, creative fundraising ideas and celebrity support on the evening.
This is a simple and tax-free method for employees to donate to the charity of their choice direct from their pay, but they can only do it if your company is signed up to a payroll giving scheme.
Matched giving
Many of the best employers in the UK offer matched giving schemes, topping up staff’s charity fundraising, including payroll giving, with a corporate donation.
By matching pound-for-pound up to an agreed level your company sends a great message to your employees.
Cause-related marketing (CRM) is marketing activity that promotes products or services which offer the public the chance to support a charity.
Give your customers the chance to help Action Medical Research by offering a donation for each of your products / services sold. Our mascot Paddington Bear may even be able to give a helping hand with this.
Mothercare supported the Touching Tiny Lives appeal through a cause-related marketing campaign on premature baby clothes sold in stores which raised more than £10,000.
"Mothercare is delighted to be supporting Touching Tiny Lives, which is such an important and worthwhile appeal to help sick babies. When Action Medical Research told us what they want to achieve with Touching Tiny Lives, we knew it was a great fit for our brand.”
Ben Gordon, Chief Executive, Mothercare
Vitamin company ZipVit has raised more than £110,000 over the past four years thanks to promotions whereby a donation of £1 is made to the charity for each order received of £25 or more.
The UTAG is a personal file that can easily be seen and identified as containing emergency information and be worn in a visible place.
UTAG utilises the latest USB technology to give electronic data storage. It clearly displays the international medical symbol (the snake and staff) and the letters "ICE" an acronym recognised by Emergency Services meaning "In Case of Emergency".
The unique software that was developed includes phone contacts, photo ID, doctor's details and medical information.
The idea is simple yet highly effective. More and more people see the benefit of carrying UTAG, from cyclists and runners to horse riders and skateboarders.
UTAG has agreed that for each sale made via Action Medical Research, the charity recieves £5. For more details and to purchase please visit www.utagice.com.
Choose Action Medical Research as your company’s charity partner for the year and support our vital medical research.
We will work with you to develop motivating and exciting fundraising ideas that suit your company, from staff fundraising to cause-related marketing and can also provide access to our mascot Paddington Bear.
Charity of the Year is a great way to focus staff on one cause and work together to reach an agreed fundraising goal. It offers opportunities for increased team working, improved internal communications and personal development.
We have an incredible portfolio of individual and team challenges which we can offer to your staff, from the Three Peaks Challenge and Race the Sun to treks, runs, walks and bike rides.
Lloyds Pharmacy
Lloyds Pharmacy has over 1,600 pharmacies across the country and is a leader in championing the health of the UK consumer by providing healthcare services in pharmacy.
Lloyds Pharmacy chose Action Medical Research as one of their charity partners for 2008. By displaying a poster featuring the charity’s mascot, Paddington Bear, they raised awareness of our Touching Tiny Lives appeal.
More than £6,400 was raised by customers donating their spare change.
Bakkavör Group
Bakkavör Group is a leading international food manufacturing company specialising in fresh prepared foods and produce. The company chose Action Medical Research as its charity partner, raising over £70,000 for our Touching Tiny Lives campaign.
Staff at all levels of the business have been actively encouraged to support the charity by offering places on sponsored treks in Iceland and Peru, promoting Paddington pin badges and trolley coins, introducing a printer cartridge and phone recycling scheme and supporting additional fundraising.
Ágúst Gudmundsson, CEO of Bakkavör Group, said:
“As a major food producer in the UK, Bakkavör Group is committed to supporting initiatives which can make a real difference to the health of our employees, their families and the local communities in which we operate.
We are therefore proud to support Action Medical Research, as this charity has played a key role funding pioneering research which has had a direct positive impact on many people’s lives. As an Action Partner we hope that we can help this charity carry on making a difference.”
Becoming an Action Partner, as an individual, corporate or a Trust, means you will have a direct impact on the success of your chosen area of research. You’ll become a real partner in the medical breakthroughs we’re aiming for, helping us achieve so much more.
Be there at the breakthrough.
See the Action Partners page for more information.
You may be able to reach a particular target audience by sponsoring our events, publications or research projects. Members of our team have backgrounds in sports sponsorship and advertising, so you can be assured we will understand your marketing objectives.
Event sponsorship
NEXT
NEXT has provided sponsorship for the Action Ball, our annual black tie extravaganza held in London.
BMI Healthcare
BMI Healthcare sponsors our Ladies’ Lunches in Scotland and Dine with Davina in Southampton, hosted by TV presenter Davina McCall.
BMI Heathcare also helped launch the ScotPlod in The Borders in 2008, hosting the awards dinner where teams were recognised for their achievements.
Cycling sponsorship
Action Medical Research offers sponsorship opportunities to become a partner to our exciting and ever-growing range of cycling events — 100-mile rides, tours such as the London to Paris and Vuelta in Spain, and Ride24, our new team relay endurance race.
Bring Your Bear
Join Paddington Bear’s birthday celebrations by supporting Bring Your Bear, our annual fundraiser for schools and nurseries across the UK.
In 2008 Bring Your Bear engaged with almost 100,000 children and raised over £180K.
Other events
PLODS
Become a partner with one of our fantastic PLODS – THE team walking challenge events in Scotland, Northern Ireland and on the South Downs.
A mutually beneficial partnership between your company and Action Medical Research can bring marketing, personnel and PR benefits. However, we are also always very grateful for simple cash donations from companies.
If you are interested in a specific area of our work we will be happy to use your donation for a specific research project. Please make cheques payable to Action Medical Research and send them to:
Relationship Fundraising Department
Action Medical Research
Freepost CY252
Vincent House
Horsham
West Sussex
RH12 2BR
Could you sell our Paddington pin badges on our behalf? Our duffel-coated mascot appeals to a broad age range; we just need access to supportive high street companies to help him find his way to the public!
With five unique designs to choose from, including Paddington blowing out his birthday candles, the hardest part is picking just one. Paddington could even make a special guest appearance if you’d like local press coverage!
