Affinity with cycling
Maserati has a strong affinity with cycling and their partnership with the Action Champions of Cyclesport complements their customers and employees passion for performance, sporting excellence and design provides a natural conduit to the sport.
Peter Denton, Region Manager for Maserati North Europe, says:
“The sport is highly contagious. We have seen an ever increasing number of our dealership network and their customers get bitten by the cycling bug in recent years. For Maserati and its customers at least it would appear that cycling is the new golf.”