Turn up and Ride
We organise a range of cycling events for corporate clients. These range in size, length, difficulty and can be one day or a multi-day tour. We design and deliver all aspects of the event from route recce, online registrations, signage, logistics, mechanical support, medals, jerseys and post event entertainment; all your staff and clients have to do is turn up and ride.
Great Team Building
The events are great for team building and offer fantastic networking and entertainment opportunities for clients and suppliers. Contact us today to find out how our 20+ years in cycling could transform your next cycling event.
industry rides
We run industry led cycle tours, join like-minded cyclists or find out how you can become a partner on these and you decide who rides.
Ziggurat - Tour of Swizerland for the Construction industry and Built Environment
10 - 14 September 2025
Ziggurat - the annual adventure for folk from the constructions and built environment sector who share a passion for cycling and enjoy doing a bit of networking from the saddle.
Raptör - Battlefields and Classics tour
9 - 13 July 2025
Our annual adventure for folk from the re-insurance industry who share a passion for cycling and may not be averse to doing a bit of networking from the saddle.
Our bespoke packages
We have a long history of engaging cyclists and for many years have been at the forefront of developing some of the very best sportive and tour rides in the UK; for over a decade we have perfected the art of creating excellent cycling experiences. We have built a reputation for delivering quality events and encouraging folk to ‘Ride for a Reason’.
When discussing your package we will look at:
- Route Design and Management
- Catering liaison
- Legislation
- Pre-event overview and briefing
- PR opportunities and support
- 3rd Party liaison and booking
- Full management on the day of all aspects
- Participant registration, briefings and fundraising support
Bike, hike and paddle from dawn to dusk
Enter teams into our triathlon-style Race the Sun series, working together to bike, hike and paddle around some of the UK's most beautiful locations in the quickest time.
The series is perfect for work colleagueship who want an exhilarating day whilst also raising money to help sick and vulnerable babies and children. To get started, simply choose the Race the Sun you want to take on!
Our Partners
Our standing with the cycling industry and cyclists is summed up every year by our sell-out Champions of Cyclesport dinner in London, attended by a host of cycling heroes. Our regular guest and good friend Sir Dave Brailsford says;
“I have been very lucky to go on several Action Medical Research events and I'm very lucky to see lots of well organised cycling events in my job. But the job that the Action Medical Research team does is second to none. I can't recommend them highly enough.”
Our cycling pedigree has enabled us to work with and gain support from major brands including Team Sky, British Cycling, Trek, Specialized, Wiggle, Frog Bikes, Purple Harry, BDO, Thomas Millar, Quilter Cheviot, Spin London and Rouleur Classic. Others, including; M&S, Morrison’s, SMEG, AON Benfield, Willmott Dixon, Garmin and Tesco have all worked directly with Action to deliver cycling engagement for staff and clients.