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Action launches the ‘LOCKSDOWN Wacky Hair Challenge’

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The coronavirus crisis has put us all on lockdown.

So children’s charity Action Medical Research has launched its own ‘LOCKSDOWN Challenge’ to try and beat the boredom, have some fun and help fund research for sick and vulnerable babies and children at the same time.

LOCKSDOWN challenges you and your friends to take on a wacky new hair style whilst you’re at home and unable to get to the hairdresser.

The idea is to have fun creating an instant wacky hairstyle, share on social and nominate a friend to do the same! 

When you nominate, text HAIR to 70450 to donate £3 to Action Medical Research* and help us continue to fund vital medical research for children.

Lewis Coghlin is Action’s Director of Fundraising: “The idea is to get involved and have fun in these strange times and do something which will help Action continue to fund medical research for sick babies and children.

“Every pound raised really could make a difference in our fight for tiny lives.”

The Challenge

There are two ways to get involved.

Firstly, supporters can create an instantly ‘wacky’ hairstyle (think a creative use of hair bands and/or hair gel), take a selfie and share it on social media with the tag @actionmedres

They can nominate a friend by tagging them too.

Every time they do, texting HAIR to 70450 will donate £3 to help Action’s fight for little lives.

Alternatively, supporters could really commit to the cause by changing their hairstyle for the duration of the ‘locksdown’.

They could grow a mullet, or a Beatles do. Or maybe even a comb-over style!

By creating a Facebook fundraiser for Action Medical Research, they could chart their progress and show their friends and family how the ‘do’ is doing.

There’s plenty of tips and advice elsewhere on the Action website

Action Medical Research for children is the leading UK-wide charity saving and changing children’s lives through medical research. It has been funding medical breakthroughs since it began in 1952 including helping to introduce the first polio vaccines in the UK, developing the use of ultrasound in pregnancy and testing the rubella vaccine.

Action is currently funding research into areas including premature birth, cystic fibrosis, cerebral palsy, brain cancer and some rare and distressing conditions.

*Texts cost £3 plus one standard rate message

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