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Schools and nurseries across the UK are being urged to bring a bear for the day in support of Action Medical Research.
The UK-wide children’s charity wants youngsters to bring in their favourite cuddly toys in honour of its mascot, Paddington BearTM.
Bring your Bear is a fun and educational event that raises vital funds to help save and change the lives of sick and disabled babies and children.
Jemma Gilpin, the event’s co-ordinator at Action Medical Research, says: “Bring your Bear is a really fun and simple event that everyone can take part in, and it’s a great way for children to show they care.
“It helps to teach them to help others by taking part and it potentially helps others by allowing us to fund even more life-changing research for some of the UK’s sickest babies and children.”
Everyone pays a pound or two to bring their teddy bear or closest cuddly companion to school or nursery with them for the day. Many Bring your Bear participants organise a whole day of fun activities, such as making a passport for their bear, holding a teddy bears' picnic or reading stories about Paddington.
The charity has a wealth of resources to help teachers and nursery leaders make the most of Bring your Bear day by telling everyone about the event and educating children about the work the charity does.
Register today and Action Medical Research will send out a free fundraising pack including Paddington Bear stickers, a poster and a guide to making the most out of your day, plus there are tons of bear-related activity sheets available on its website.
For more than 60 years Action Medical Research has helped pioneer treatments and ways to prevent disease that have benefited millions of people in the UK and across the world. Research they’ve funded has helped to beat polio in the UK, develop ultrasound in pregnancy, fight meningitis and prevent stillbirths.
It is currently funding research into meningitis, Down syndrome, epilepsy and premature birth, as well as some rare and distressing conditions that severely affect children.
For more information, visit action.org.uk/events/bring-your-bear or email byb@action.org.uk
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For high-res images of Paddington Bear with some young pals, please click on the links below:
http://www.action.org.uk/sites/default/files/downloads/press/paddington_bear_and_sandwiches_1.jpg
http://www.action.org.uk/sites/default/files/downloads/press/paddington_bear_and_sandwiches_4.jpg
NOTES TO EDITORS:
For more information on Action Medical Research, please contact Ellie Evans, Fundraising Communications Officer, on:
T 01403 327480
Follow us on Twitter at @actionmedres and @amr_events
Like our Facebook page at facebook.com/actionmedres
Follow us at pinterest/actionmedres
Action Medical Research is a leading UK-wide charity saving and changing children’s lives through medical research. For more than 60 years we’ve helped pioneer ways to prevent disease and develop treatments benefiting millions of people. Our research has helped to beat polio in the UK, develop ultrasound, fight meningitis and prevent stillbirths. But we urgently need to develop more new treatments and cures for sick babies and children and we can’t do it without you.
Join our fight for little lives today.
Charity reg. nos 208701 and SC039284.
About Paddington:
For almost 60 years, British-born writer Michael Bond has been entertaining children and families all over the world with his stories about Paddington, the bear from Darkest Peru famous for his love of marmalade. Since the first book, A Bear Called Paddington, was published by HarperCollins in 1958, a further 13 full-length novels and countless other formats have been published. Paddington’s adventures have been adapted several times for television and at the end of 2014 Paddington made his debut onto the big screen. A second Paddington movie, Paddington 2, is set to launch 10 November, 2017. In recognition of Paddington’s extraordinary popularity and success, Michael Bond was awarded an OBE (Order of the British Empire) from the Queen for services to children’s literature in 1997 and a CBE (Commander of the British Empire) in 2015.
Today, there are over 150 titles available in 40 languages and in more than 100 countries, book sales are in excess of 35 million. The Paddington DVD was the fastest and strongest selling DVD of 2015 in the UK. Paddington has a growing online presence with over 600 thousand Facebook fans and over 20 thousand Twitter followers.
In 2016 the Paddington brand was purchased by Studiocanal, part of the Vivendi group.
Follow Paddington on Twitter at @paddingtonbear
Like Paddington’s Facebook page at https://www.facebook.com/PaddingtonBear/
Paddington Bear™ © Paddington and Co Ltd/Studiocanal S.A. 2016
Licensed on behalf of Studiocanal S.A. by Copyrights Group