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Davina McCall will be among the stars hitting the trading floor for global financial services company BGC Partners for its 12th annual charity day.
The fitness queen and TV presenter will be helping to raise funds for children’s charity Action Medical Research, one of the charities selected to benefit from the London event on Monday, 12 September 2016.
The ambassador for the charity has hosted her popular Big Sussex Bike Ride for Action Medical Research for the past six years, leading riders along the county's leafy lanes to raise money to help save and change children's lives, and she also hosts Dine with Davina each November: this year's event will be the tenth anniversary with hundreds of guests set to join her in Southampton.
“I've been involved with Action Medical Research since I was a child, it's a brilliant cause to support. Everyone has been touched by the studies they've funded, from the polio vaccine to learning the importance of taking folic acid during pregnancy, so we should all be doing what we can for them!” says Davina.
“I can't wait to get on the phones and get a taste of the trading floor excitement for BGC's event! I love what they do each year to raise so much for so many.”
BGC Charity Day was set up to honour the 658 Cantor Fitzgerald friends and colleagues and 61 Eurobrokers employees who were lost in the World Trade Center terrorist attack on September 11, 2001. Since its inception it has raised more than USD$125 million (£95m) for good causes around the world, transforming thousands of lives.
Also attending the event to support Action Medical Research will be two-year-old Aiden Mitchell from Witham, Essex, with his parents Fleur and Keith Mitchell.
Complications at birth meant that Aiden (pictured above as a baby) suffered a shortage of oxygen to his brain. This type of injury can cause severe disabilities and is one of the three leading causes of death in newborn babies.
Thankfully a pioneering treatment called cooling therapy was available and Aiden’s body temperature was cooled using a special blanket for 72 hours to help save his life. This medical breakthrough is due to a 20-year programme of research supported with significant funding from Action Medical Research.
For more than 60 years Action Medical Research has helped pioneer treatments and ways to prevent disease that have benefited millions of people in the UK and across the world. Research they’ve funded has helped to beat polio in the UK, develop ultrasound in pregnancy, fight meningitis and prevent stillbirths.
Action Medical Research is currently funding research into meningitis, Down syndrome, epilepsy and premature birth, as well as some rare and distressing conditions that severely affect children.
For more information on the charity, please visit action.org.uk
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To download high-res images of Davina McCall, please click on the links below:
https://www.action.org.uk/sites/default/files/downloads/press/davina_-_approved_for_press_use_3.jpg
https://www.action.org.uk/sites/default/files/downloads/press/davina_promo_-_1.jpg
NOTES TO EDITORS:
For more information on Action Medical Research, please contact Ellie Evans, Fundraising Communications Officer, on:
T 01403 327480
Follow us on Twitter at @actionmedres and @amr_events
Like our Facebook page at facebook.com/actionmedres
Follow us at pinterest/actionmedres
Action Medical Research is a leading UK-wide charity saving and changing children’s lives through medical research. For more than 60 years we’ve helped pioneer ways to prevent disease and develop treatments benefiting millions of people. Our research has helped to beat polio in the UK, develop ultrasound, fight meningitis and prevent stillbirths. But we urgently need to develop more new treatments and cures for sick babies and children and we can’t do it without you.
Join our fight for little lives today.
Charity reg. nos 208701 and SC039284.