In a courageous response to his ongoing battle with stage 4 cancer, long term friend and supporter of Action Medical Research is launching a bold new fundraising challenge – ‘Cancer My Arse!’
Diagnosed four years ago, Kevin’s fight has taken a serious turn with the cancer aggressively spreading to his lungs and pelvis, but his determination has sparked a remarkable fundraising initiative.
As an avid cyclist, Kevin has faced an additional hardship following the removal of his colon, he is no longer able to sit comfortably on the saddle of his bike. Refusing to give up his passion, he devised this creative challenge: Participants will ride as far as they can without sitting down, to show support for Kevin’s resilience and raise funds for charity.
The ‘Cancer My Arse!’ challenge not only raises essential funds for medical research but serves as a powerful symbol of hope. The challenge aims for participants to collectively cycle further than the distance to the moon (just over 238,855 miles) and to raise over £23,885 for three charities: Action Medical Research, Cancer Research UK and Bowel Cancer UK.
Toby Tennant, Head of Relationship Fundraising, Action Medical Research: “We are delighted to be a beneficiary charity of this incredible initiative which is being led by our long-term friend and supporter Kevin. Action Medical Research fund a wide range of research to help save and change the lives of children affected by disease and disability. We encourage anyone to take on this unique challenge to raise funds for charity and hopefully have a bit of fun.”
For more information on how to participate, donate, or help spread the word please visit www.cancermyarse.co.uk or contact ttennant@action.org.uk.
Follow Kevin’s challenge on social media on Facebook and Instagram.
-ENDS-
Notes to editors:
Action Medical Research is the leading UK-wide charity dedicated to saving and changing children’s lives through medical research. For over 70 years we’ve helped pioneer ways to prevent disease and develop treatments benefiting millions of people. Our research has helped to beat polio in the UK, develop ultrasound in pregnancy, fight meningitis and prevent stillbirths. But we urgently need to develop more new treatments and cures for sick babies and children and we can’t do it without you.
For more information on Action Medical Research, please contact Grace Wardley – gwardley@action.org.uk / 01403 327 412.
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