Cancer My Arse!
Kevin Griffiths, facing stage 4 cancer, has turned his passion for cycling into a unique fundraising challenge. After a 25-year career as a Founder and CEO in various industries, "CANCER MY ARSE!" is his final mission, defying a condition affecting his life quality.
The title stems from his colorectal cancer diagnosis, supporting those standing against cancer. As Snoopy said: “Every time you find some humour in a difficult situation you win!”
Kevin's cancer has aggressively returned in his lungs and pelvis, leading to colon removal, a permanent stoma, lung surgeries, radiotherapy, and chemotherapy. Despite this, his spirit remains unbroken. His love for cycling inspired a challenge to see how far people can ride without sitting in the saddle.
This effort is more than fundraising; it showcases resilience and hope. We urge the cycling and sporting communities to support and promote this initiative, as funds raised may directly help you or a loved one.
The challenge
CANCER MY ARSE! is a fun challenge with the aim of raising money for cancer charities to improve research, care, and to find cures. The challenge is simple: to see how far you can ride your bike without sitting in the saddle.
“Once you sit, that’s it!” The where and when is up to you, so it could be on the open road, a hill climb, or on a static bike (spin or Zwift); it will all count.
Simply record your distance, get it on social media, donate and challenge friends to do it, let’s hit those targets!
Collectively we are targeting the moon…238,855 miles…& to raise funds of £23,885.
Kevin Griffiths
Kevin hails from a family steeped in cycle sport history. His family's legacy traces back to 1915 when his great-grandparents, Roy & Doris, inaugurated Swinnerton's bike shop.
Renowned for their prowess on and off the track, they drove the local cycle racing scene from the 1950s through the 1970s. Roy, a National Grass Track champion in 1956, and Doris's dedication solidified their position as cycling community stalwarts.
Kevin's lineage is steeped in cycling greatness. His mother, Bernadette, was the Women's National Sprint Champion from 1968 to 1971 and placed second in the Women's World Championship Road Race in 1969. Phil Griffiths, Kevin's father, appeared at two Olympic Games and two Commonwealth Games, earning a silver medal in the Commonwealth Road Race in 1974.
Kevin’s stepdad, Lenny Malvern, served as British Team Mechanic to Olympics, Commonwealth Games, World Championships, and major Tours from the 1960s to the 1980s.
His aunts and uncles, including Mark, Paul, Catherine, Margaret, Bernard, and Frances, have all amassed national championships and represented their country with pride. Their collective achievements highlight the enduring legacy of the family in the cycling world.
Partners
We would like to thank the partners supporting Kevin and Cancer My Arse!
