Erdinger Partnership for 2024

Action Medical Research and ERDINGER Alkoholfrei are proud to be working together for the 2024 season. We caught up with Peter Gowans, ERDINGER Country Manager, to learn more about the recovery benefits of their isotonic recovery drink.

What is ERDINGER Alkoholfrei?

Brewed under the Strict Bavarian Purity Law of 1516 and using only 4 natural ingredients, ERDINGER Alkoholfrei was found to be isotonic purely by accident! The brewing process naturally produces a wheat beer that is proven to be isotonic therefore aiding your recovery after exercise – plus it doesn’t compromise on flavour, with a fresh, fruity taste a chilled glass hits the spot every time. ERDINGER Alkoholfrei also has a perfect balance of minerals and B-vitamins, it really is the drink of choice for anyone who loves to exercise.

What interests you in Action Medical Research?

ERDINGER Alkoholfrei have been attending sporting events in the UK for over 12 years. We have thoroughly enjoyed being a small part of making these events special for the participants and helping them raise thousands of pounds for charity. The work that Action Medical Research do is vitally important in helping sick babies and children and if we can help in any way it will be a privilege to do so.

How can people try ERDINGER Alkoholfrei?

All Action Medical Research riders will have the chance to try a refreshing can of ERDINGER Alkoholfrei at any of the RIDE Series events in 2024. The team will be cheering on everyone as they cross the finish line, making sure they enjoy the perfect, isotonic experience.

This blog was created in partnership with ERDINGER Alkoholfrei. To find out more about the isotonic benefits of ERDINGER Alkoholfrei then head to their website: ERDINGER Alkoholfrei | Your refreshment after sport! (erdinger-alkoholfrei.co.uk)