A new chapter in rider support

We are delighted to announce a new chapter in our support for riders. Action Medical Research has partnered with Rowe & King as our Official Training and Coaching Partner. This collaboration brings expert guidance, tailored training and practical tools directly to our cycling community, helping you ride with more confidence, purpose and enjoyment.

Rowe & King coach riders of all levels, from those just starting out to experienced riders competing in the pro-peloton. Their approach combines the art of individualised coaching with the science of physiology, creating training plans that are clear, practical and measurable. You can follow their workouts, understand the guidance, and track your progress as you work towards your cycling goals.

Coaching that works for every rider

Whether you are preparing for your first RIDE sportive, planning to push your longest distance yet, or simply looking to become a stronger and more confident rider, Rowe & King can provide the support you need. Their coaching is grounded in real-world experience, and it is designed to be accessible for every rider, regardless of current fitness or cycling background.

The team behind Rowe & King brings a wealth of experience and credibility. Founded by former professional cyclist Matt Rowe, the coaching squad also includes household names in the cycling world such as Luke Rowe, World Tour DS, and Dani Rowe MBE, Olympic champion and long-time supporter of Action. With coaches who know the sport inside out, you will have access to insight and expertise that is usually reserved for elite riders.

Training made simple, effective and enjoyable

Our partnership is designed to make training easier, more practical and more enjoyable. Rowe & King will provide guidance tailored to your personal goals, experience level and available training time. In addition, you will have access to resources and tips that can be applied immediately, from structured training plans to advice on technique, pacing and recovery. These tools are all aimed at helping you become fitter, stronger and more confident on the bike.

This collaboration also opens up new ways to connect with the wider cycling community. You can take part in webinars, ask questions directly to the coaching team, and join special Action events such as the Rowe & King Monday Mixer on Zwift. These opportunities bring the community together, offering support, encouragement and shared motivation as you pursue your cycling ambitions.

Exclusive benefits for Action riders

As an Action rider, you will also benefit from exclusive offers and access to coaching support that is not usually available to the general public. This partnership ensures you have the tools, guidance and inspiration to make every ride count, whether you are training for a specific event or simply enjoying cycling as part of your lifestyle.

We will be sharing more details over the coming weeks, so keep an eye on your inbox and check our website for updates about coaching trials, webinars, training resources and special offers. With Rowe & King on board, we are excited to support every rider in the Action community to ride stronger, smarter and with even more confidence.